adidas has announced a new brand partnership with Kelsey Plum, the two‑time WNBA champion and Olympic gold‑medalist who has become one of the most recognizable faces in women’s basketball. The agreement marks the latest addition to adidas’s expanding roster of female athletes, which already features Candace Parker, Aliyah Boston and Satou Sabally.
Plum’s signature blend of elite performance and cultural influence was highlighted by Candace Parker, President of adidas Women’s Basketball, who praised the guard’s ability to resonate with fans both on and off the court. The deal underscores the brand’s strategy to align with athletes who command a broad lifestyle appeal.
As part of the partnership, Plum will represent adidas as a lifestyle icon, gaining access to the company’s top styles and participating in marketing initiatives that extend beyond basketball. She will also be featured wearing the newly launched adidas Crazy Energy sneaker during the upcoming 2026 WNBA season.
Elevating the Game
The Crazy Energy sneaker, designed with a ventilated upper and Lightstrike comfort technology, promises a responsive ride while showcasing Plum’s dynamic style. Its release coincides with a pivotal moment for the league, as viewership and sponsorship opportunities continue to expand.