A crest that tells a story
The Ontario Reign revealed a completely new visual identity that marries the franchise's Inland Empire heritage with a subtle tribute to the Los Angeles Kings' storied legacy. At the center of the redesign is a crown‑inspired crest that incorporates the team's original royal hues, while the newly christened colors Inland Blue and Empire Gold echo the region's sky and the Kings' historic palette.
The primary logo features a stylized 'O' that rises to the peak of the crest, symbolizing the city of Ontario itself. Encircling the crest are five pistons, each representing a core attribute of the community: power, precision, pressure, unity and relentless forward movement. The design also draws inspiration from the Ontario Motor Speedway, translating the notion of speed and motion into the graphic language of the team.
Launch video and fan response
A launch video released alongside the announcement showcases the new crest in motion, highlighting the intricate details of the pistons and the shimmering gold accents. The footage quickly amassed views across social platforms, prompting an outpouring of enthusiasm from long‑time supporters who appreciate the thoughtful blend of tradition and fresh energy.
Alongside the visual refresh, the Reign announced that the new jerseys will be available for pre‑order through the official online shop. Fans can secure their apparel now, with shipments slated for the first week of October, ensuring that the first wave of supporters will be wearing the updated look as the team steps into its 60th anniversary season.
The rebrand also extends to the broader fan experience. Single‑game tickets for the 2026‑27 campaign will be released to the public later this summer via OntarioReign.com, while season‑ticket holders can lock in their seats by calling (909) 941‑7825. Additionally, the organization encourages supporters to download the official Reign Mobile App for real‑time updates and to follow the team across social media for behind‑the‑scenes content.
Luc Robitaille, President of the LA Kings, expressed excitement about the new direction, noting that the Reign's evolution reflects a shared history and a promising future for both franchises. His endorsement underscores the deep connection between the two teams and the broader hockey community in Southern California.