A Strategic Partnership in Goalie Gear
True Hockey, a brand long associated with high‑performance hockey equipment, announced that it will add custom goalie masks to its portfolio through a new partnership with Pro's Choice, a company celebrated for its meticulous craftsmanship and cutting‑edge protective designs.
The alliance brings Dominic Malerba, the founder of Pro's Choice, onto True Hockey's team of innovators. Malerba, who launched the original Pro's Choice mask in 1986, will help steer the development of masks that combine elite protection with the latest advancements in materials and ergonomics.
Goalies who have already trusted Pro's Choice masks this season include Connor Hellebuyck, Frederik Andersen, Jacob Markstrom, Karel Vejmelka, Gwyneth Phillips and Rei Halloran. Their endorsement underscores the brand's growing influence among the sport's elite.
True Hockey's mission to deliver best‑in‑class performance equipment at every level of the game aligns perfectly with Pro's Choice's commitment to craftsmanship, product advancement and uncompromising safety. The collaboration is expected to set a new standard for goalie gear in the coming years.
Beyond the product itself, the partnership reflects a broader vision to elevate the sport by providing net‑minders with gear that enhances confidence and performance. Fans and professionals alike can look forward to seeing the next generation of masks that push the boundaries of design and protection.