Breckenridge Brewery, a craft‑beer staple that forms part of Tilray Brands, is turning the Centennial State into a hub of soccer‑driven celebration this summer.
A Festival of Football and Flavor
The brewery is rolling out a slate of watch parties, foosball tournaments, trivia nights and limited‑edition brews that coincide with the tournament’s marquee matches.
At The Farm House, the official watch parties are being co‑hosted with the Colorado Soccer Association, offering match‑day food and drink specials alongside USA‑themed plush merchandise.
Meanwhile, the Breck Brew Pub will serve BOGO beers during each game and showcase a globally inspired wing menu designed for game‑day gatherings.
Fans can also test their skills at foosball tables in select partner locations, where victories translate into free pints and branded merchandise.
Community Spirit and Global Reach
Kayt Smith, senior brand manager at Breckenridge Brewery, says the initiative captures the tournament’s global spirit while delivering memorable experiences for local fans.
She notes that the brewery’s broad portfolio of approachable and adventurous styles makes it easy for both casual drinkers and craft‑enthusiasts to join the celebration.
Tilray Brands, which supports over 40 brands across more than 20 countries, views the Colorado campaign as part of its broader strategy to connect consumer‑focused lifestyle brands with cultural moments.