BrewDog USA, a subsidiary of Tilray Brands, is turning its network of American pubs into vibrant gathering spots for the 2026 summer global soccer tournament. The initiative blends the brand’s craft‑beer reputation with the excitement of international football, creating a shared experience that goes beyond the pitch.
Sipping and Cheering Across the Country
In Las Vegas, the BrewDog venue spreads across multiple levels, featuring a rooftop terrace and the UnderDog Beer Hall. During matches, patrons can order $8 pints and $24 pitchers, while massive screens broadcast every game. The atmosphere is amplified by a lively crowd, turning each match into a communal celebration.
Ohio locations in Columbus, New Albany and Cleveland adopt a similarly energetic approach. Here, drafts are priced at $5 and pitchers at $12, making it affordable for groups to rally around the action. The bars will host high‑energy community watch parties, complete with live music, themed décor and a menu designed for sharing.
Beyond the drinks, BrewDog is rolling out a series of giveaways to deepen fan engagement. Participants can enter to win a custom BrewDog cooler, perfect for setting up a home‑grown watch party. The company also promises beer towers and shareable menus that cater to groups looking to maximize their match‑day enjoyment.
The program underscores BrewDog’s commitment to blending sport, community and craft beer. By turning its bars into temporary stadiums, the brand invites soccer enthusiasts across the United States to experience the tournament’s intensity in a setting that feels both familiar and exhilarating.