Breckenridge Brewery, a staple of Colorado’s craft scene and a subsidiary of Tilray Brands, has announced a statewide soccer celebration that will turn its taprooms into lively hubs for fans watching the international tournament.
Game‑Day Activations Across the State
The campaign features a lineup of watch parties, themed nights and special promotions, including foosball tournaments, trivia contests and the release of a limited‑edition brew that carries the tournament’s branding. Fans can also purchase exclusive merchandise that blends the brewery’s mountain‑town aesthetic with soccer motifs.
Kayt Smith, Senior Brand Manager at Breckenridge Brewery, said the initiative is designed to create memorable experiences that bring supporters together, turning each game into a communal celebration.
Tilray Brands, which operates across Canada, the United States, Europe, Australia and Latin America, frames the effort as part of its broader mission to build a house of premium lifestyle brands that innovate at the intersection of beverage and culture.
By weaving interactive programming with fan‑first offerings, the brewery aims to amplify local camaraderie while capitalizing on the global excitement surrounding the sport.