The 2027 NASCAR Cup Series season will feature a notable new primary partner for one of its flagship entries. Legacy Motor Club confirmed that Mayer, a leading distributor of electrical products with nearly a century of service to customers, will anchor the No. 42 Toyota Camry XSE fielded by the team at Talladega Superspeedway.
A Century‑Old Brand Takes the Wheel
Mayer's involvement marks more than a simple sponsorship; it represents an extension of an existing relationship between Legacy Motor Club and Rexel USA, the parent company of Mayer. The partnership underscores Mayer's deep roots in the Talladega region and its longstanding commitment to the communities it serves.
Jimmie Johnson, co‑owner of Legacy Motor Club, expressed pride in the collaboration, highlighting the synergy between the team's competitive ambitions and Mayer's heritage of reliability. Roger Little, CEO of Rexel USA, described the deal as a natural progression of the companies' ongoing partnership, emphasizing shared values and mutual growth.
Pat Daley, President of Mayer, said the alliance is especially meaningful given Talladega's proximity to the distributor's historical operations. "We are excited to showcase our brand on the track and to connect with fans who appreciate the blend of tradition and innovation that defines both our company and the sport," Daley remarked.
John Hunter Nemechek, who will drive the No. 42 Toyota, welcomed the opportunity to represent Mayer at Talladega. "It's an honor to carry a brand with such a rich history into the sport's most iconic superspeedway," Nemechek said, adding that the partnership will feature primary placement of Mayer's branding on the car and a series of branded content pieces throughout the season.
Beyond the primary logo on the vehicle, the collaboration will permeate multiple facets of the team's activities, from digital storytelling to fan engagements, ensuring that Mayer's presence is felt across the racing calendar. This strategic alignment reflects a broader trend of established industrial brands seeking meaningful connections within the fast‑moving world of NASCAR.