Airbnb announced this week that it will serve as the Official Lodging Partner for five NASCAR venues during the 2027 racing season, marking a strategic alliance that ties the home‑sharing platform to some of the sport’s most iconic tracks.
The agreement encompasses Bristol Motor Speedway in Tennessee, Darlington Raceway in South Carolina, Martinsville Speedway in Virginia, North Wilkesboro Speedway in North Carolina and Talladega Superspeedway in Alabama, bringing together a blend of historic short tracks and superspeedways.
Through this collaboration, Airbnb listings at each venue will be showcased directly on the racetracks’ official websites, giving fans a seamless pathway to secure accommodations within easy reach of the action.
Beyond convenience, the partnership is framed as a catalyst for regional economic development, aiming to channel tourist spending into surrounding communities and to create new hosting opportunities for local residents.
Community‑Centric Growth
Adam Alfandary, Head of US East Business at Airbnb, said the deal reflects the deep‑rooted connection between NASCAR and American towns and noted that the sport’s heartbeat is the communities that rally around it.
T.R. Stape, Vice President of Track Sales at NASCAR, added that the alliance extends the impact of race weekends, allowing fans to experience the excitement before and after the checkered flag while supporting local economies.
Devron Jeffers, Vice President of National Sales at Speedway Motorsports, highlighted the partnership’s role in driving economic impact across the regions that host these events, emphasizing the ripple effect for small businesses.
State leaders echoed the sentiment. Virginia Governor Abigail Spanberger praised the initiative for bolstering travel and showcasing the Commonwealth’s hospitality, while North Carolina Governor Josh Stein said it would make it easier for fans to reach North Wilkesboro Speedway.
In South Carolina, Speaker of the House G. Murrell Smith, Jr., and Senators Lance Bell, Ross Turner, Shane Martin, and Representative Cody Mitchel each underscored the partnership’s potential to generate jobs and tax revenue for their districts.
Airbnb and the participating tracks plan to roll out the listings ahead of the 2027 season, with a joint effort to engage hosts and ensure that fans can extend their stays, turning race weekends into broader travel experiences.