Wynwood, the vibrant arts district of Miami, has unveiled an interactive scavenger hunt that ties directly into the upcoming 2026 FIFA World Cup.
Wynwood’s World Cup Scavenger Hunt
At the heart of the event are 48 aluminum hexagon panels, each representing one of the nations qualified for the tournament. The panels are scattered throughout the neighborhood, turning streets, murals and storefronts into a dynamic map of global football.
Participants download the “Let’s Wyn” app, snap photos at designated panels and complete a series of mission-based challenges. Every completed task unlocks digital badges and tangible rewards from nearby cafés, boutiques and galleries.
The first 48 fans who finish all missions receive a custom-designed World Ball crafted by local artist Lili Cantero, while the overall top scorer on the live leaderboard earns two tickets to the Bronze Medal Match scheduled for July 18 in Miami.
William Kelley, executive director of the Wynwood Business Improvement District, said the campaign is designed to “engage fans in a playful way while driving foot traffic to the district’s small businesses.”
The initiative is part of the broader “Let’s Wyn” campaign, which bundles a series of soccer-themed events, pop-up performances and art installations across Wynwood through July 18.
A large-scale spherical sculpture, assembled from a selection of the hexagon panels, will be erected near the Wynwood Walls later this month, providing a new landmark for visitors to explore.
The scavenger hunt is free to play, runs until July 18, and encourages participants to share their discoveries on social media, further amplifying Wynwood’s cultural footprint.