Cristo Fernández, the Mexican‑American midfielder who has captured audiences both on the pitch and as a recurring character on the hit series *Ted Lasso*, has announced a partnership with premium tequila brand Tequila Cazadores. The collaboration, titled “Carded by Cristo,” reimagines the traditional yellow and red referee cards as collectible badges that celebrate the fervor of soccer supporters.
A toast to the fans
At the heart of the initiative is a digital hub where fans can take a quick quiz to discover which fan‑card persona matches their style, and then receive a cocktail recommendation that pairs with that identity. The flagship offering is Fernández’s own game‑day libation, dubbed El Golazo, a bright, citrus‑forward drink designed to toast a goal‑scoring moment.
Fernández, who currently lines up for USL Championship side El Paso Locomotive FC, says the campaign is a tribute to the energy that fuels the sport. “The passion of the fans is the heartbeat of soccer,” he explains, noting that the campaign’s surprise fan activations will roll out across the summer, delivering exclusive content and unexpected experiences to the community.
The partnership also underscores the brand’s broader strategy within the Bacardi Limited portfolio, leveraging the company’s global reach to amplify a message that blends sport, culture, and mixology. By tapping into Instagram for behind‑the‑scenes looks and fan interactions, the campaign aims to turn every matchday into a shared celebration.