Nashville Superspeedway is set to debut a new fan experience called the Infield Honky Tonk during the upcoming Cracker Barrel 400 NASCAR Cup Series weekend.
The Honky Tonk occupies a prime spot in the infield just beyond Turn 4, giving spectators a front‑row view of the action while they soak up the track’s atmosphere.
Access to the zone starts at $20 when purchased with a race ticket, making it an affordable add‑on for fans looking to enhance their race day.
A Musical Pit Stop in the Infield
General manager Matt Greci describes the Infield Honky Tonk as the fullest expression of Music City’s culture, blending the speedway’s racing heritage with Nashville’s legendary honky‑tonk vibe.
The concept features live music performances, trackside viewing decks, outdoor bars and a curated selection of food and drink vendors, creating a full‑service entertainment hub for race fans.
A BBQ tasting experience highlights the offering, showcasing Blues Hog while $5 Busch Lights are available at the bar, adding a distinctly Southern flavor to the event.
Brand Partnerships and Exclusive Activations
Activations from partners such as Gibson, Uncommon James and Lit Brand bring additional excitement, featuring limited‑edition merchandise, exclusive giveaways and immersive brand experiences throughout the weekend.
A dedicated merchandise trailer will be on site, allowing fans to purchase exclusive race apparel and memorabilia that capture the unique Honky Tonk atmosphere.
The Infield Honky Tonk promises to become a staple of future race weekends, reinforcing Nashville Superspeedway’s commitment to innovative fan engagement and the celebration of Music City’s culture.