The Buffalo Bills have been a top‑six scoring offense for five consecutive seasons, and quarterback Josh Allen is once again the leading candidate for league MVP. With a projected 550 passing attempts in 2026, the team's aerial attack remains one of the most potent in the league, setting the stage for a fresh wave of target opportunities across the receiving corps.
Projected target shares for the Bills' pass‑catchers
DJ Moore emerges as the clear favorite to lead the team in targets, with expectations of 125 to 150 looks. Khalil Shakir, who has averaged a 22% target share over the past two seasons, is likely to maintain a sizable role despite never having cracked the top‑36 fantasy wide receivers. Youngsters Keon Coleman and Joshua Palmer are both projected to stay under 60 and 40 targets respectively, reflecting their limited usage in recent campaigns.
Dalton Kincaid's target total has been eroded by injuries and competition at the tight end position, leaving him with fewer than 50 targets in three straight seasons. Meanwhile, running back James Cook continues to average around 41 targets per season over his first four years, offering a reliable floor for fantasy producers. Veteran Ty Johnson, who has posted nearly two targets per game since 2021, should also see a modest share of the pie.
Fantasy implications and risk assessment
The abundance of capable receivers creates a crowded market for targets, making precise projections difficult. While DJ Moore's volume appears safest, the upside for Shakir and Cook hinges on health and coaching decisions. Tight end Dalton Kincaid's injury history adds a layer of uncertainty, and the running back depth behind Cook introduces volatility for those banking on high target numbers.
Overall, the Bills' offense is expected to remain a high‑scoring unit, but the distribution of targets will likely be shaped by injury reports, preseason developments, and the coaching staff's evolving play‑calling philosophy. Fantasy owners should monitor training camp reports and early‑season target trends to refine their lineup decisions.