A Summer of Soccer‑Themed Refreshment
Apple & Eve, the iconic U.S. juice‑box brand, is rolling out a limited‑edition line of soccer‑inspired packaging that will hit shelves across North America this summer.
The new designs, available in Apple, Very Berry and Fruit Punch flavors, feature playful graphics that mimic soccer jerseys, complete with player‑style numbers and bite‑size facts about the sport.
Each mixed 8‑pack pairs classic juice boxes with the special edition “jersey” cartons, giving families a fun way to stay hydrated while cheering on their favorite teams.
Designs That Play Alongside the Game
Beyond the bright colors, the packaging hides 21 unique soccer facts that encourage kids to trade, discover and share tidbits with friends. The idea, according to Gabriela Arrillaga, General Manager of US Branded Beverages at Lassonde Industries, Inc., was to inject extra fun into the juice‑box aisle and turn a simple snack into a conversation starter.
The launch taps into the surge of soccer enthusiasm across the United States and the broader continent, where youth leagues and major tournaments are drawing record crowds.
Apple & Eve will activate the campaign with a series of soccer‑themed retail events and family‑focused experiences, partnering with major chains such as Walmart, Target, ShopRite, Publix, Stop & Shop, Giant and Food Lion.
The seasonal packs will be stocked in these locations beginning in June 2026, with supplies limited and rotating across stores.
Fans eager to learn more about the promotion, the flavors and the stories behind the designs can visit AppleandEve.com for details and behind‑the‑scenes content.