A Summer Tradition Reborn
The We Care basketball summer camp is returning in June for its fourth year, inviting rising middle schoolers of all skill levels to take part in a program that blends court drills with personal growth.
Sessions run from 4 p.m. to 7 p.m. on Tuesdays and Thursdays throughout June at the Baldwin County recreation gym on Highway 22, providing a consistent schedule for families across the region.
Parents can register their children at the county recreation department during business hours or through an online form, making enrollment straightforward for busy households.
James Lunsford, a retired coaching legend with more than four decades of experience, serves as the camp’s director, bringing his deep knowledge of the game and a commitment to mentorship.
Clarence Hall, a longtime volunteer and former player on Lunsford’s state championship‑winning team, helps coordinate the camp and also officiates youth basketball games in the community.
Each camp day includes dedicated time for fundamental skill work, league play, mentorship conversations and targeted skill development, ensuring that every participant walks away with measurable improvement.
Beyond basketball, the program stresses academic success, conflict resolution and goal setting, often featuring guest speakers who share real‑world strategies for navigating school and life.
The camp welcomes both boys and girls, regardless of the school they attend, and does not require prior affiliation with any particular district.
Local sponsors, including municipal and county partners, have helped sustain the initiative, which has already engaged more than 300 young people since its inception.
Organizers hope to stay connected with campers throughout the school year, recognizing achievements and reinforcing the life lessons learned on the court.
With an average attendance of 50 to 60 children each summer, the camp continues to make a tangible impact on the personal and athletic development of its participants.