Basketball

Steph Curry’s Under Armour Deal Ends, Sparking Discounts and Collector Interest

The former NBA star's signature shoes are being cleared out as he moves to Li-Ning, with prices slashed and collector appeal rising.

The End of an Era

The partnership that had defined a generation of basketball footwear has come to an unexpected close. Steph Curry, the three‑time NBA MVP, announced earlier this month that his long‑standing contract with Under Armour would not be renewed, clearing the way for a new chapter with the Chinese sportswear giant Li‑Ning.

Clearance Prices and Promo Codes

The termination of the deal has immediate financial repercussions for fans and collectors alike. Under Armour is now offering the Curry 3Z 24 Basketball Shoes at a steep discount, slashing the retail price from $85 to just $38. Shoppers can unlock the lower price with the promo codes SUMMER and EXTRA10, a move that has turned the shoes into a hot‑ticket clearance item.

What Reviewers Are Saying

Early feedback from the Under Armour online store underscores the positive reception. Shoppers have awarded the shoes a 4.5‑star rating, citing excellent grip, comfortable cushioning and a fit that accommodates a broader range of foot shapes. Many note that the shoes feel sturdy enough to withstand rigorous play, making them a solid choice for both casual and competitive use.

From Under Armour to Li‑Ning

The clearance is not just about moving inventory; it also signals a shift in the basketball‑shoe market. With Curry now aligned with Li‑Ning, the Curry 3Z 24 models are poised to become sought‑after collector’s items. Enthusiasts are already speculating that the discounted pairs could appreciate in value as the brand transitions to a new era of athlete endorsements.

For those looking to purchase before the stock disappears, Under Armour continues to offer free standard shipping on orders of $50 or more, adding a modest incentive for buyers to stock up while the sale lasts.

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