Kendrick Perkins has recently stepped into a dual role at Jackson State University, taking on responsibilities as both the program’s general manager and a liaison for the school’s broadcast and journalism initiatives.
The move comes after a 14‑year career in the NBA, during which Perkins played for franchises such as the Boston Celtics and the Cleveland Cavaliers, and after he established himself as a regular analyst on ESPN’s basketball coverage.
In a statement, Perkins expressed appreciation for the opportunity to give back to his community, noting that the position allows him to mentor young athletes and contribute to the development of a program that has faced recent challenges on the court.
A New Chapter for Jackson State Basketball
Jackson State concluded the previous season with a 12‑21 record, prompting the administration to seek fresh leadership; Trey Johnson was subsequently hired as the permanent head coach after Mo Williams departed for a role at Kentucky.
The university’s decision to blend administrative duties with a broadcast and journalism track reflects a broader ambition to intertwine athletic development with media education, positioning the Bulldogs for a more integrated future.
Industry observers see the appointment as a strategic blend of on‑court experience and media savvy, a combination that could enhance the program’s visibility and community engagement as it looks to rebound from a modest recent record.