A New Era for American Hockey
USA Field Hockey announced on Tuesday that it has entered into a multi‑year partnership with MarketWise, the digital subscription platform that reaches more than 2.3 million investors worldwide. Beginning with the 2026 FIH Hockey World Cup, MarketWise’s branding will appear on the apparel of the U.S. National Teams, giving the company a high‑profile presence on the world stage.
MarketWise, headquartered in Baltimore, is known for delivering independent financial research, investment tools and educational resources to a global subscriber base. The company, which is publicly listed on Nasdaq under the ticker MKTW, has built its reputation on empowering retail investors with clear, actionable insights.
Simon Hoskins, chief executive officer of USA Field Hockey, said the partnership reflects a natural alignment between the discipline required on the field and the rigor of financial education. “We are excited to welcome MarketWise as a partner as we look toward the Los Angeles 2028 Olympic Games and the continued growth of the sport,” he remarked.
Dr. David Eifrig, chief executive of MarketWise, added that the collaboration underscores the company’s mission to teach people about investing while supporting athletes who embody the same values of teamwork and perseverance. “Our partnership with USA Field Hockey is about investing in lives, both on the financial front and the athletic arena,” he said.
The agreement extends beyond the immediate World Cup cycle, aiming to amplify MarketWise’s visibility across a range of U.S. National Team programs. By doing so, the brand hopes to connect with a new generation of fans who share its commitment to excellence and lifelong learning.
Industry observers note that the deal illustrates how financial services firms are increasingly seeking cultural sponsorships to broaden their reach, while sports organizations look to diversify revenue streams through strategic alliances with technology‑driven platforms.
Looking Forward to 2028
As the partnership moves toward the 2028 Olympic cycle, both parties say the collaboration will continue to focus on nurturing talent, fostering community engagement and leveraging the shared principles of discipline, teamwork and relentless pursuit of excellence.