On Olympic Day, the International Hockey Federation (FIH) announced the launch of its new 'Made for Hockey. Made for LA' campaign, a creative platform that shines a light on the athletes, volunteers, fans and local communities that give hockey its unique energy.
The initiative celebrates the journey behind sporting excellence, emphasizing dedication, perseverance and the collective effort required for athletes to reach their full potential. It also recognises the shared contribution of everyone involved in the sport, from grassroots participants to seasoned competitors.
A Platform Built on Inclusion and Ambition
Los Angeles is highlighted for its reputation of reinvention, ambition and creativity, qualities that align perfectly with hockey’s aspirations on the Olympic stage. The campaign is designed to be flexible, allowing it to evolve across diverse audiences and communication channels, from social media storytelling to giant screen displays at FIH Hockey Pro League venues.
Connecting Sport with Global Health
FIH also throws its support behind the International Olympic Committee’s #LetsMove initiative, which encourages people worldwide to engage in physical activity. By promoting hockey’s values of inclusion and lifelong participation, the campaign seeks to inspire younger generations to embrace sport as a pathway to health and personal growth.
Looking Ahead to 2028
FIH President Tayyab Ikram called on athletes and fans alike to embrace the spirit of Olympic Day, inviting them to celebrate the values that unite the hockey community. As the sport prepares for its next chapter in Los Angeles 2028, the campaign sets the tone for a future defined by innovation, accessibility and a shared passion for the game.