Soccer

Record-Breaking Soccer Tournament in Cary Sets New Attendance and Viewership Benchmarks

Historic crowds, $3 million in prizes and a state-backed extension through 2029 highlight the event’s rising global influence

The latest edition of the Soccer Tournament in Cary, North Carolina, set an all-time attendance high, drawing 57,942 spectators to the stands — a 12 percent jump from the previous year's record.

A Record-Breaking Crowd

The surge was not limited to the stadium; digital platforms reported a staggering 1.036 million unique YouTube viewers, a 61.5 percent increase year-over-year, while a semifinal broadcast on NBC attracted an average of 433,000 viewers.

Digital Momentum

Interest extended beyond U.S. borders, with 145,592 international fans tuning in from outside the United States, underscoring the event’s growing global footprint.

Three championship brackets each awarded a $1 million prize, totaling $3 million in cash rewards for the victorious squads.

A Sustainable Future

Organizers announced that the competition will remain at WakeMed Soccer Park through 2029, backed by a $6.8 million state grant that secures the venue’s role as the tournament’s home base and fuels local tourism and youth soccer development.

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