The Rolling Stones have announced a partnership with NASCAR that will run alongside the release of their new album, *Foreign Tongues*, slated for July 10. The collaboration marks a rare convergence of classic rock and modern American motorsport, signaling a strategic push to reach audiences across both realms.
As part of the deal, co‑branded apparel will hit the market, including T‑shirts, a sweatshirt and a signature racing jacket that bear the iconic lips logo alongside NASCAR branding. In addition, two limited‑edition NASCAR‑themed vinyl variants of *Foreign Tongues* will be pressed, offering collectors a unique physical tie‑in to the campaign.
A fan experience is set to take place in Chicago ahead of the Chicagoland race weekend. The city will host a Rolling Stones listening lounge where attendees can immerse themselves in the album’s tracks while enjoying a atmosphere that fuses rock memorabilia with the energy of a NASCAR event.
A video that revs up the track
The partnership is further amplified by a newly released video that features NASCAR drivers Jesse Love, Connor Zilisch and Carson Hocevar alongside YouTube creator Cleetus McFarland. Set to the band’s latest single “In the Stars,” the clip blends high‑speed racing footage with the song’s soaring chorus, creating a cross‑generational visual narrative.
Beyond NASCAR, The Rolling Stones have also joined forces with FIFA and Marvel for promotional tie‑ins related to *Foreign Tongues*, underscoring a broader strategy that weaves music into the fabric of global sport and pop culture.