A Luxury Obsession on the Pitch
Manchester City forward Erling Haaland has been seen strolling through recent matches and off‑field events with a suite of rare Hermès Birkin bags that together command a six‑figure sum.
Among the pieces is a black multipocket HAC 50 that fetched $69,500 on the secondary market, an Evercalf Toile Cargo HAC 40 priced at $50,000, and a limited‑edition Endless Road 50 that sold for $45,500. He brought the Endless Road 50, a limited‑edition style, to the United States ahead of the World Cup kickoff.
Fans have taken to social platforms to catalog the collection, with one Instagram account mapping each style and its price tag, while the sight of the bags alongside Haaland’s on‑field exploits has sparked conversation about the intersection of sport and high fashion.
The trend is not isolated to Haaland; Kylie Jenner, Tara Lipinski, Johnny Weir, Stefon Diggs and David Beckham have all been photographed with Hermès Birkins, underscoring a broader shift where athletes and entertainers influence menswear and womenswear luxury choices.
Industry observers note that the visibility of these accessories on global stages, from Madrid to Tokyo, reflects a growing appetite for heritage brands among younger, high‑profile audiences.