NASCAR and The Rolling Stones have announced a collaboration that celebrates the shared spirit of performance and life on the road, merging the high‑speed world of stock car racing with the legendary sound of rock ‘n’ roll.
The partnership will roll out an officially licensed merchandise collection that includes co‑branded apparel and limited‑edition vinyl editions of the band’s upcoming album, Foreign Tongues, which is scheduled for release on July 10.
Rock‑Infused Racing Experience
A specially painted NASCAR show car has been transformed into a Rolling Stones listening lounge, giving fans the chance to step inside a mobile venue that fuses racing design with the band’s iconic branding.
A newly produced hero film reimagines NASCAR drivers as members of a touring rock band, swapping helmets for stage jackets and turning the track into a concert stage, highlighting the common themes of performance and audience connection.
The activation will travel to key locations across Chicago in the days leading up to the NASCAR Chicagoland race weekend, offering fans multiple opportunities to experience the Racing Record Player listening experience at select sites.
Organizers emphasize the parallels between professional drivers and touring musicians, noting that both rely on precision, endurance and the ability to deliver a compelling narrative to a live audience.