Prime Video’s second season of the NASCAR Cup Series has shown a modest but notable rise in audience size. Across six races the streaming platform delivered an average of 2.29 million viewers, a 6 percent increase over the inaugural season.
The debut event in San Diego, California, set the tone with 2.28 million viewers, and while three of the races were interrupted by weather‑related delays, the overall trend remained upward.
Despite the growth, the numbers still fall short of the 2.6 million viewers recorded on linear television in 2024, which aired on Fox, FS1 and USA Network. Those broadcast partners continue to dominate the sport’s traditional audience.
Streaming’s Growing Role
Demographic data underscores the shift in viewing habits. The median age of Prime Video’s NASCAR audience sits at 57.7 years, more than five years younger than the 63.1‑year median for linear‑TV viewers.
The findings suggest that while streaming is attracting a younger cohort to NASCAR, the sport’s core audience remains anchored to conventional broadcast channels. As the series moves forward, the balance between digital and linear viewership will be a key metric for both NASCAR and its media partners.