A CVS Pharmacy in Portland turned its storefront into a lively gathering spot during the FIFA World Cup, hosting a community Soccer Block Party that drew neighbors, families, and soccer enthusiasts alike.
The event was one of more than 30 similar celebrations the retailer has organized across the United States, each aiming to fuse health outreach with the growing popularity of soccer.
Partnership and Purpose
As an Official Health and Wellness Partner of U.S. Soccer and the National Women's Soccer League, CVS leverages its platform to promote wellness while supporting the sport at grassroots levels.
Portland Thorns midfielder Olivia Moultrie attended the party, sharing her passion for the game and speaking openly about mental health. She signed autographs, answered questions, and urged young athletes to stay engaged with the sport.
A City That Lives for Soccer
The atmosphere inside the store was electric, mirroring the energy felt in stadiums where fan support can lift players to new heights. Portland’s reputation as a soccer city means events like this do more than attract attention; they strengthen the bond between players, fans, and the broader community, ensuring the momentum generated by international tournaments translates into lasting local support for the Thorns.