Airbnb announced a $420,000 investment to construct four new soccer pitches across downtown Miami, marking the company’s most visible community‑focused effort ahead of the 2026 FIFA World Cup.
The first of these pitches will appear temporarily from June 27 through July 19 at the intersection of E Flagler Street and NE First Avenue, offering a pop‑up venue for children and families to play without charge.
Later in the summer, three permanent mini‑pitches will open at 76 E Flagler Street, expanding the footprint of free, safe recreation spaces in the heart of the city.
Community and political leaders voice support
Jordi Torres, Regional Director for the Americas at Airbnb, said the pitches embody the company’s commitment to “lasting local impact” and to giving Miami’s neighborhoods a place to gather around the world’s biggest soccer celebration.
Eileen Higgins, Mayor of Miami, emphasized that the initiative aligns with the city’s goal of “making Miami’s biggest moments reach neighborhoods and people,” ensuring that the World Cup’s excitement trickles down to everyday residents.
Ralph ‘Rafael’ Rosado, Miami Commissioner for District 4 and DDA Chairman, highlighted soccer’s power to unite diverse communities, while Commissioner Damian Pardo expressed enthusiasm about the new venue’s placement on Flagler Street.
The project is part of Airbnb’s broader partnership with FIFA’s Host City Impact Program, which earmarks $5 million for select initiatives in host cities and builds on similar pitches rolled out in California, New York and New Jersey.
City officials estimate that the tournament will draw roughly 31,000 Airbnb guests to the Miami area, generating an estimated $384 million in total economic output and spurring activity across hotels, restaurants and local businesses.
Mayor Higgins noted that the investment not only provides play spaces but also contributes to the city’s broader economic engine, reinforcing Miami’s position as a vibrant hub during the global event.