Brand

Amazon

Latest Slidescroller coverage mentioning Amazon across Soccer, Nascar, Hockey.

91 articles
Coverage categoriesSoccerNascarHockeyBasketballFootballBaseball
Related entitiesUnited StatesCaliforniaSeattle, Washington, United StatesSan Diego, California, United StatesAtlanta, GeorgiaSan DiegoSonoma, California, United StatesLos AngelesAtlantaNaval Base CoronadoMichiganPocono

Seattle Welcomes US Soccer Clash as Ticket Prices Soar

The US Men's National Team will meet Belgium in Seattle on July 6, but the match is shadowed by expensive tickets, a red card for a key player, and a notable absence of political leaders. Meanwhile, Amazon's emissions rise, Boeing prepares for negotiations, and the Seattle Art Museum welcomes a new curator.

Jul 2, 2026

America’s Most Loved Brands in Baseball Revealed

A recent study of over 10,000 baseball fans identifies the leading brands across food, beverage, retail and finance that have earned the strongest connection with the sport’s massive U.S. audience.

Jul 2, 2026

NASCAR Welcomes NFL Stars Mahomes and Kelce at San Diego Race

Retired NASCAR star Dale Earnhardt Jr. expressed genuine delight when he spotted Kansas City Chiefs quarterback Patrick Mahomes and tight end Travis Kelce watching the Anduril 250 race in San Diego. The two NFL stars attended of their own accord, sparking a unique crossover that highlighted the growing cultural overlap between football and motorsport.

Jul 1, 2026

Amazon’s NASCAR Streaming Deal Delivers Record Viewership

Amazon’s partnership with NASCAR has continued to accelerate, with Prime Video delivering an average of 2.29 million viewers across its five‑race exclusive Cup Series schedule this season, a 6 percent rise from the previous year. Each race outperformed its counterpart from the prior season, underscoring a sustained upward trajectory. The audience is notably younger and more affluent than traditional linear television viewers. The median age of Prime’s NASCAR fans stands at 57.7 years, while the median household income reaches $88,700, representing a 15 percent premium over the broader TV audience. Prime’s reach in the P55+ demographic grew 12 percent year‑over‑year, amounting to 1.27 million viewers, and the brand’s financial clout is reshaping how NASCAR allocates its streaming investments. The success of the Anduril 250 race, which drew 2.28 million viewers and rose 9 percent from the prior season, further illustrates the momentum behind streaming‑first programming. For NASCAR, the partnership validates its decision to deepen ties with digital platforms that can deliver coveted demographics while expanding overall viewership. The data reinforces a broader industry shift toward streaming as a growth engine for sports broadcasting.

Jun 26, 2026

Prime Video’s NASCAR Ratings Surge

Amazon Prime Video's five‑race NASCAR package posted a 6% viewership increase to 2.29 million per race, edging past TNT Sports and highlighting shifting viewer habits.

Jun 26, 2026

A Piece of Tape That Cost a Championship

A stray piece of tape halted Denny Hamlin's title bid, echoing the heat‑management dilemmas facing AI data centers and pointing to overlooked infrastructure stocks.

Jun 25, 2026

NASCAR’s Early Pocono Start Pays Off Amid Rain, Praise and Rating Shifts

NASCAR shifted the Pocono race start two hours earlier, a change made possible by Prime Video’s scheduling flexibility. The earlier slot allowed the event to finish before a rain front arrived, ensuring a full‑distance competition without interruptions. During the latest episode of Inside the Race, veteran analysts Steve Letarte and Kyle Petty lauded the adjustment. Letarte explained that without the time change the cars would have been stuck in wet conditions, while Petty emphasized the fan‑friendly benefit of avoiding long waits for a truncated show. The maneuver was praised not only for protecting the schedule but also for reinforcing the NASCAR‑Amazon partnership. Even though television ratings dipped 11 percent from the previous year, both Letarte and Petty highlighted the positive impact on competitors, broadcasters and the overall viewer experience. The next Inside the Race will be broadcast live from San Diego this Sunday, featuring senior NASCAR editor Matt Weaver. Fans can tune in through Motorsport.com after Prime’s final 2026 season broadcast.

Jun 19, 2026