Latest Slidescroller coverage mentioning Budweiser across Soccer, Baseball, Football.
Budweiser and Major League Baseball have collaborated on a limited‑edition beer that blends traditional beechwood aging with chips from approved baseball bats, marking a milestone in their 150‑year partnership.
Budweiser’s new Beechwood Reserve blends traditional brewing with a nod to baseball heritage, aging the lager on real bats to create a distinctive flavor profile for the game’s followers.
Budweiser's new Beechwood Reserve, aged with MLB‑certified baseball bats, launches at the 2026 Field of Dreams Game in Iowa, tying the brand's 150‑year legacy to America's pastime.
The four‑day MLB All‑Star Village offered meet‑and‑greets with legends, unique culinary treats and a showcase of baseball history, marking the city’s fifth hosting since 1996.
During the 2026 FIFA World Cup, Erling Haaland spent roughly $10,000 on western wear and taxidermied animals at a Dallas store, footing the entire bill while Norway fell to England in the quarterfinals.
After Norway's loss to England, Erling Haaland returned home with a taxidermied raccoon and Texas-themed memorabilia, igniting a surge in sales and a wave of fan interaction.
From July 11 to July 14, the Capital One All-Star Village transforms the Pennsylvania Convention Center into a 500,000-square-foot tribute to baseball, featuring five Philly-themed zones, rare artifacts, and family-friendly entertainment.
A once‑obscure England third shirt, worn only once in 1991, has become a symbol of a bygone era, linking the Italia '90 World Cup, a New Order music video, and today's collector market.
FIFA’s crackdown on non‑official sponsors inadvertently amplifies their reach, turning bans into viral marketing opportunities.
A wave of Scottish supporters in Boston has driven an unprecedented surge in beer sales, emptying shelves at popular taverns and prompting emergency deliveries.
During Scotland’s recent World Cup match, Boston’s pubs and liquor stores saw an unprecedented surge in alcohol sales, with some venues reporting three‑fold increases over the holiday weekend.
After a 1‑0 victory over Haiti, Scottish supporters flooded Boston bars, draining stock and forcing quick deliveries, while venues brace for another surge before the Scotland‑Morocco game
Pepsi’s new ‘Soccer Deserves Pepsi’ initiative, created with BBDO, COPA90 and PepsiCo Studio, features star athletes and a DoorDash partnership, weaving food, family and soccer into a global marketing platform.
On June 2, the Illinois football coach and a defensive back will lead the seventh‑inning stretch at Wrigley Field as part of Illini Night, a celebration that includes a Budweiser‑sponsored party and a ticket giveaway.
In his final messages, Dale Earnhardt Jr. outlined Kyle Busch's upcoming run in the CARS Tour, praised the driver's humor, and reflected on their evolving relationship before Busch's death from pneumonia.
Twin Peaks is rolling out a nationwide sweepstakes called “Go for Goal Giveaway” tied to the 2026 international soccer tournament, giving fans a chance to win exclusive experiences while enjoying themed food, drinks, and a stadium‑like atmosphere at participating locations.