Latest Slidescroller coverage mentioning Budweiser across Soccer, Football, Baseball.
From July 11 to July 14, the Capital One All-Star Village transforms the Pennsylvania Convention Center into a 500,000-square-foot tribute to baseball, featuring five Philly-themed zones, rare artifacts, and family-friendly entertainment.
A once‑obscure England third shirt, worn only once in 1991, has become a symbol of a bygone era, linking the Italia '90 World Cup, a New Order music video, and today's collector market.
FIFA’s crackdown on non‑official sponsors inadvertently amplifies their reach, turning bans into viral marketing opportunities.
A wave of Scottish supporters in Boston has driven an unprecedented surge in beer sales, emptying shelves at popular taverns and prompting emergency deliveries.
During Scotland’s recent World Cup match, Boston’s pubs and liquor stores saw an unprecedented surge in alcohol sales, with some venues reporting three‑fold increases over the holiday weekend.
After a 1‑0 victory over Haiti, Scottish supporters flooded Boston bars, draining stock and forcing quick deliveries, while venues brace for another surge before the Scotland‑Morocco game
Pepsi’s new ‘Soccer Deserves Pepsi’ initiative, created with BBDO, COPA90 and PepsiCo Studio, features star athletes and a DoorDash partnership, weaving food, family and soccer into a global marketing platform.
On June 2, the Illinois football coach and a defensive back will lead the seventh‑inning stretch at Wrigley Field as part of Illini Night, a celebration that includes a Budweiser‑sponsored party and a ticket giveaway.
In his final messages, Dale Earnhardt Jr. outlined Kyle Busch's upcoming run in the CARS Tour, praised the driver's humor, and reflected on their evolving relationship before Busch's death from pneumonia.
Twin Peaks is rolling out a nationwide sweepstakes called “Go for Goal Giveaway” tied to the 2026 international soccer tournament, giving fans a chance to win exclusive experiences while enjoying themed food, drinks, and a stadium‑like atmosphere at participating locations.