
FIFA’s $20 Billion World Cup Stake Sale Faces Global Backlash
FIFA's plan to create a $20‑billion subsidiary offering up to 20 percent stake to external investors has sparked resignations, boycott threats, and political criticism.
Latest Slidescroller coverage mentioning Carlsberg across Football, Soccer.

FIFA's plan to create a $20‑billion subsidiary offering up to 20 percent stake to external investors has sparked resignations, boycott threats, and political criticism.
A survey shows that a third of adults haven’t played football in six months, while 73% will watch games this summer; Carlsberg responds with ‘Goal Posters’ installed in London and Manchester, encouraging spontaneous play and aligning with its UEFA sponsorship.

A recent study finds that only 31% of adults have played football in the last six months, while 73% plan to watch games this summer. To combat time, team and space constraints, Carlsberg has installed 'Goal Posters' in London and Manchester, turning public spaces into spontaneous kick‑about zones as part of its UEFA sponsorship.