Latest Slidescroller coverage mentioning Converse across Basketball.
Former Houston Rockets star Tracy McGrady has acquired the legendary ABCD basketball camp, once founded by scout Sonny Vaccaro, and will relaunch it this July under an Adidas sponsorship, aiming to recapture its historic role in shaping elite prospects.
A look at the season’s most talked‑about sneakers, from championship celebrations to groundbreaking collaborations.
Foot Locker’s ‘Hoops Lives Here’ campaign blends broadcast, digital and in‑store experiences to reinforce the retailer’s deep ties to basketball culture, featuring a roster of star athletes and a leadership shift after the Dick’s Sporting Goods acquisition.
Foot Locker launches a year‑round campaign titled 'Hoops Lives Here' to highlight its connection to basketball culture, featuring NBA and WNBA stars in a 30‑second spot that imagines them living inside a Foot Locker store.