Erling Haaland’s ‘Ha Bao’ Phenomenon Captivates Chinese Fans
From Douyin memes to multimillion‑dollar endorsements, Erling Haaland’s rise as ‘Ha Bao’ illustrates how global sport stars can reshape fan culture in unexpected ways.
Jul 9, 2026
Brand
Douyin
Latest Slidescroller coverage mentioning Douyin across Soccer.