Latest Slidescroller coverage mentioning e.l.f. Beauty across Hockey, Soccer.
The Women of Color Hockey Collective’s summer camp in Etobicoke brought together over 200 young players, supported by PWHL and e.l.f. Beauty, as the league prepares to add teams in Detroit, Hamilton, Las Vegas and San Jose.
The Professional Women's Hockey League, e.l.f. Beauty and the Women of Colour Hockey Collective are launching a summer camp and a grant initiative to bring more girls of color into hockey, offering mentorship, financial support and community connections.
E.l.f. Beauty leverages its multi‑year NWSL partnership and a series of high‑visibility activations to connect with soccer fans, especially Hispanic consumers, driving a 25% sales lift and a surge in brand awareness.
e.l.f. Beauty is celebrating fandom during the summer of soccer by presenting the 2026 NWSL Challenge Cup and participating in House of GOAL, a global soccer fan experience in New York, while reigniting its Glow For Glory program to keep girls in sports.