Latest Slidescroller coverage mentioning Heineken across Soccer, Football.
Heineken's new out‑of‑home initiative, created by LePub NY, uses digital street furniture and subway displays in New York, Philadelphia and Atlanta to help American soccer fans understand the game through analogies to football, baseball and basketball.
The Lobby Bar at Arlo Williamsburg will host a lively soccer watch party for the 2026 World Cup final, featuring food and drink specials and Heineken promotions.
The author reflects on watching the World Cup from afar, describing it as ambient noise that fills silences, and contrasts that with the immersive, sometimes risky experience of attending matches in person, noting the freedom to half‑watch and the varied emotional impact of the tournament.
Growing up in Brooklyn's Haitian enclave, the author watched the 1994 World Cup final with a mother who placed the game above church. Decades later, Haiti's return to the World Cup after 52 years sparks pride and anxiety, as the diaspora watches from afar while the nation battles gang violence and displacement.
The article reflects on family traditions, the historic qualification of Haiti’s national team, and the cultural resonance of the World Cup for Haitians living abroad.
Heineken’s latest campaign invites soccer enthusiasts to merge volunteering with match‑day viewing, aiming to boost civic engagement and brand loyalty.
As the 2026 World Cup approaches, employees worldwide are devising creative ways to watch matches, prompting employers to plan for disruptions and explore new team‑building opportunities.