Latest Slidescroller coverage mentioning Hyundai Motor across Football.
Atlas, a Boston Dynamics humanoid robot, delivered the World Cup match ball in New Jersey, blending sport and technology while navigating grass and overcoming communication hurdles.
Hyundai Motor has teamed with Boston Dynamics to launch a ‘School of Football’ campaign, using the sport as a universal language to demonstrate human‑centered robotics. The series follows Atlas from discovery to advanced techniques such as the Ghost Rabona, all performed without computer‑generated imagery.
Hyundai Motor’s ‘School of Football’ campaign brings together football, storytelling and cutting‑edge robotics as Boston Dynamics’ Atlas learns the sport and performs an advanced ‘Ghost Rabona’ move, highlighting the future of Physical AI.