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Hyundai Motor

Latest Slidescroller coverage mentioning Hyundai Motor across Football.

2 articles

Hyundai’s ‘School of Football’ Shows Atlas Robot Mastering the Beautiful Game

Hyundai Motor has teamed with Boston Dynamics to launch a ‘School of Football’ campaign, using the sport as a universal language to demonstrate human‑centered robotics. The series follows Atlas from discovery to advanced techniques such as the Ghost Rabona, all performed without computer‑generated imagery.

May 29, 2026

Hyundai Launches ‘School of Football’ Campaign Featuring Boston Dynamics’ Atlas Robot Ahead of FIFA World Cup 2026

Hyundai Motor’s ‘School of Football’ campaign brings together football, storytelling and cutting‑edge robotics as Boston Dynamics’ Atlas learns the sport and performs an advanced ‘Ghost Rabona’ move, highlighting the future of Physical AI.

May 29, 2026