
Jacksonville Icemen Unveil Mythic Rebrand Ahead of 10th Anniversary
The ECHL franchise refreshes its identity with a snow‑creature emblem and Florida‑shaped Yeti foot, emphasizing local roots and affordable family entertainment.
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The ECHL franchise refreshes its identity with a snow‑creature emblem and Florida‑shaped Yeti foot, emphasizing local roots and affordable family entertainment.

The ECHL franchise reveals a mythic snow creature logo, new iceberg‑blue palette and a rebrand led by The Barn Creative, highlighting its deep roots in Jacksonville.

The Minnesota Wild announced a multi-year affiliation with the Jacksonville Icemen, shifting their ECHL development corridor to Florida. The move follows the Heartlanders' voluntary suspension and restructuring, while the Icemen’s strong attendance and history with NHL clubs make them an attractive partner.

From Maryland roots to state titles, Rory Mayer is inspiring a new wave of female players across Jacksonville and beyond.
The Icemen announced their full home slate for the 2026‑27 ECHL season, beginning with a Halloween night matchup against the Atlanta Gladiators and featuring 36 games at VyStar Veterans Memorial Arena, highlighted by key divisional rivalries and special early‑day contests.