Latest Slidescroller coverage mentioning JPMorganChase across Football.
Texas Tech is exploring corporate sponsorship patches for football uniforms and will add a Galaxy logo to its stadium, reflecting a broader shift in college athletics toward commercial branding.
The growing practice of adding corporate logos to team jerseys is no longer an anomaly but a calculated move embraced by major programs, with Texas Tech poised to follow suit.
Facing a $1 billion athletic contract and $353 million in donations, Penn State is weighing jersey patch deals, following Ohio State's $17 million JPMorganChase agreement, while Athletic Director Pat Kraft stresses the need to honor tradition.
The move follows similar deals at Ohio State and other conference members, reflecting a broader shift toward monetizing jersey real estate in college sports.