Latest Slidescroller coverage mentioning L'Oréal across Soccer, Basketball.
The partners of football stars are leveraging their massive followings to secure lucrative brand deals, turning personal visibility into multimillion‑dollar enterprises.
The 2026 FIFA World Cup is set to generate billions in economic activity, attract hundreds of thousands of visitors and create thousands of temporary jobs across Mexico’s three host cities.
CeraVe teams up with Carmelo Anthony, Fat Joe, Isaiah Hartenstein and Jose Alvarado for a multi‑platform initiative that positions the athlete as the brand’s ‘head coach’ for anti‑dandruff products, building on the company’s recent NBA partnership.