Erling Haaland’s ‘Ha Bao’ Phenomenon Captivates Chinese Fans
From Douyin memes to multimillion‑dollar endorsements, Erling Haaland’s rise as ‘Ha Bao’ illustrates how global sport stars can reshape fan culture in unexpected ways.
Jul 9, 2026
Brand
Midea
Latest Slidescroller coverage mentioning Midea across Soccer.
Who Earns the Most on the Pitch? The 2025‑2026 Soccer Rich List
A new ranking reveals the top earners in soccer for the coming year, showing how on‑field contracts and off‑field endorsements combine to create multimillion‑dollar incomes, and how the sport outpaces many others in athlete wealth.
May 23, 2026