Motorpoint Secures Naming Rights for the Elite Ice Hockey League
Motorpoint, the UK‑based automotive retailer, has been announced as the principal commercial partner of the Elite Ice Hockey League (EIHL). The five‑year agreement will see the league rebranded as the Motorpoint Elite League and will run until 2031, marking the first time the company has held naming rights for a professional sports competition.
Jul 9, 2026