Brand

New Balance

Latest Slidescroller coverage mentioning New Balance across Baseball.

2 articles

New Balance’s Baseball Empire: From Signature Deals to Fan‑Centric Storytelling

New Balance leverages top MLB talent — Shohei Ohtani, Francisco Lindor, Cal Raleigh, and rising stars — to craft unique athlete‑driven collections, highlighted by the “For Queens” campaign and the “Big Dumper” snapback.

May 14, 2026

The New Economics of MLB: Star Power Drives Billion-Dollar Endorsement Market

In 2026, MLB stars are valued for both their performance and marketability, attracting major brand partnerships and reshaping team strategies.

May 13, 2026