Latest Slidescroller coverage mentioning Nielsen across Soccer, Nascar.
As the FIFA World Cup reaches its halfway mark, the United States is witnessing unprecedented engagement, with record viewership, sold‑out matches and a new generation of fans rallying behind the USMNT.
Record crowds and soaring resale values underscore a growing willingness among American consumers to pay premium prices for major sporting spectacles, while FIFA faces criticism over its pricing and political entanglements.
The UEFA Champions League final on Saturday attracted a historic U.S. audience on CBS, peaking during penalty kicks and setting the stage for an expansive World Cup broadcast.
Prime Video's coverage of the Coca‑Cola 600 at Charlotte Motor Speedway achieved the highest audience ever recorded for a NASCAR Cup Series event, with notable demographic growth and strong performance across supporting series.