
David Beckham Dominates 2026 World Cup Spotlight Through Advertising Mastery
David Beckham’s omnipresent presence in 2026 World Cup advertising has turned him into the tournament’s most recognizable face, outpacing even current stars.
Jul 10, 2026
Latest Slidescroller coverage mentioning Pepsi Zero Sugar across Soccer.

David Beckham’s omnipresent presence in 2026 World Cup advertising has turned him into the tournament’s most recognizable face, outpacing even current stars.

Pepsi’s new “Soccer Deserves Pepsi” campaign blends global soccer stars, limited-edition packaging and pop-up restaurant activations to tie the brand’s soft drinks to the food fans enjoy during matches.

Pepsi’s latest campaign, fronted by David Beckham, Guillermo Ochoa, Christian Pulisic and Vinícius Júnior, blends limited‑edition packaging, digital offers and a sweepstakes to make match‑day gatherings sweeter.