Brands Turn to Baseball’s 162‑Game Season to Build Lasting Fan Relationships
From signature cleats to free streaming perks, companies are leveraging the sport’s multi‑generational appeal to create authentic connections with fans.
Jul 13, 2026
Brand
Pepsi
Latest Slidescroller coverage mentioning Pepsi across Soccer, Baseball, Nascar.
Boston Bateman’s Recycling Hustle Fuels Baseball Dreams
Boston Bateman, a 22‑year‑old prospect in the Baltimore Orioles system, has turned a humble recycling job into a stepping stone toward his baseball ambitions.
Jul 9, 2026
Home Depot Secures Historic Home Improvement Sponsorship Deal with FIFA World Cup
Home Depot becomes the first home improvement brand to sponsor the FIFA World Cup, launching fan‑focused activations and leveraging the reach of soccer’s biggest tournament.
Jun 16, 2026
World Cup 2026 to Supercharge Hispanic Advertising Spend, Yet Immigration and Ticket Pricing Pose Challenges
The 2026 World Cup is projected to generate over $6 billion in combined revenue, with Fox and Telemundo leading U.S. advertising gains. At the same time, brands are reshaping Hispanic marketing budgets, but immigration policy and FIFA’s pricing model threaten fan accessibility.
Jun 8, 2026
Infantino’s FIFA Eyes a Bigger World Cup as Revenue Forecasts Soar
FIFA president Gianni Infantino’s push to expand the World Cup to 48 teams reflects a strategic bid to double the revenue of the Paris Olympics, yet critics warn that the federation’s growing power and close ties to autocratic regimes could undermine accountability.
Jun 4, 2026
Pepsi’s ‘Football Nation’ Campaign Sparks Naming Debate with Color‑Changing Cans
Pepsi is turning up the heat on the age‑old soccer‑vs‑football naming row, launching a browser extension that swaps the word 'football' for 'soccer' and unveiling cans that shift from white to blue at 8 °C, aiming to win over fans across the United Kingdom and beyond.
Jun 3, 2026
Pepsi launches ‘Soccer Deserves Pepsi’ campaign ahead of the World Cup
Pepsi’s new ‘Soccer Deserves Pepsi’ initiative, created with BBDO, COPA90 and PepsiCo Studio, features star athletes and a DoorDash partnership, weaving food, family and soccer into a global marketing platform.
Jun 1, 2026
Greg Biffle Honored in Nashville Superspeedway Legends Plaza
NASCAR veteran Greg Biffle was recently welcomed into the Legends Plaza at Nashville Superspeedway, a tribute that places his name alongside the sport’s most iconic figures.
May 30, 2026
University of Northern Colorado Unveils Themed Game Days for 2026 Football Season
The Bears' schedule features City of Greeley Day, Kids Day, Latinx Heritage Day, homecoming, Military Appreciation and senior day, each backed by local sponsors.
May 30, 2026
University of Northern Colorado Announces 2026 Football Themed Game Days at Nottingham Field
The 2026 season opens with a night game against Weber State, and the schedule includes Kids Day, Latinx Heritage Day, Military Appreciation and a senior‑focused finale sponsored by Pepsi.
May 30, 2026
Pepsi’s “Soccer Deserves Pepsi” Campaign Taps Global Stars Ahead of Champions League Final
Pepsi’s new global marketing push blends celebrity endorsements, custom packaging and a DoorDash partnership to turn snack moments into a shared soccer experience.
May 28, 2026
Pepsi Launches “Soccer Deserves Pepsi” Campaign with Global Soccer Stars
Pepsi’s new “Soccer Deserves Pepsi” campaign blends global soccer stars, limited-edition packaging and pop-up restaurant activations to tie the brand’s soft drinks to the food fans enjoy during matches.
May 27, 2026
Pepsi Teams Up with Soccer Icons in “Soccer Deserves Pepsi” Campaign
Pepsi’s latest campaign, fronted by David Beckham, Guillermo Ochoa, Christian Pulisic and Vinícius Júnior, blends limited‑edition packaging, digital offers and a sweepstakes to make match‑day gatherings sweeter.
May 27, 2026
NASCAR Drivers Turn Racing Success into Multi-Million Dollar Fortunes
While race winnings provide a solid foundation, the bulk of modern drivers’ income comes from endorsements, ownership stakes and entrepreneurial ventures.
May 27, 2026
Who Earns the Most on the Pitch? The 2025‑2026 Soccer Rich List
A new ranking reveals the top earners in soccer for the coming year, showing how on‑field contracts and off‑field endorsements combine to create multimillion‑dollar incomes, and how the sport outpaces many others in athlete wealth.
May 23, 2026