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Scottish fans have taken over Boston’s pubs, driving an unprecedented demand for beer, especially Tennent's Lager, as Mayor Michelle Wu and Governor Maura Healey step into the celebrations.
Boston’s bars and restaurants are racing to keep up with a wave of World Cup fans, with Tennent’s Lager orders skyrocketing and local politicians joining the celebrations.
An unprecedented gathering of Scottish supporters in Boston has sparked extended bar hours, a surge in beer sales, and a visible political embrace of the festivities.