
World Cup Fuels Record Surge in Soccer Merchandise Sales
The 2026 tournament has sparked an unprecedented spike in jersey and apparel sales across North America.
Jul 12, 2026
Latest Slidescroller coverage mentioning Soccer.com across Soccer, Football.

The 2026 tournament has sparked an unprecedented spike in jersey and apparel sales across North America.

Vanta Athletics, an Austin‑based startup, has opened a rooftop soccer venue in Dallas that blends daily pickup games, youth programs, and a Nike‑sponsored tournament space, aiming to broaden access to sport and celebrate cross‑cultural connections.

Nike is expanding its immersive retail footprint worldwide, partnering with local creators to deliver football‑centric experiences that bring fans closer to the game.

From North America to Europe, collectors seek official soccer scarves ahead of the expanded tournament