Latest Slidescroller coverage mentioning SoFi Technologies across Football, Basketball.
A recent analysis places Notre Dame behind only Texas and Ohio State in overall program valuation, highlighting a revenue surge that outpaces its peers despite data collection hurdles.
Texas Tech is exploring corporate sponsorship patches for football uniforms and will add a Galaxy logo to its stadium, reflecting a broader shift in college athletics toward commercial branding.
The Basketball Tournament’s La Familia, a squad of former University of Kentucky players, is two victories away from the $2 million prize, sparking a broader look at how alumni teams and jersey sponsorships are reshaping college basketball.
The growing practice of adding corporate logos to team jerseys is no longer an anomaly but a calculated move embraced by major programs, with Texas Tech poised to follow suit.
Notre Dame's new multi‑year agreement with SoFi Technologies brings the first non‑athletic apparel brand to its uniforms, reflecting a broader commercialization trend that is reshaping college athletics.