The Financial Playbook Dominates College Football Media Days
An investigative look at how financial strategies, corporate deals and media hype have reshaped college football's media landscape, overshadowing the sport itself.
Aug 2, 2026
Brand
SoFi
Latest Slidescroller coverage mentioning SoFi across Football, Soccer.
Notre Dame’s New Athletic Sponsorship with SoFi Signals Shift in College Sports Economics
A multi‑year deal with SoFi adds a branded patch to Notre Dame football jerseys and promises $18‑20 million per year, igniting fan controversy and highlighting the financial pressures facing modern college athletics.
Jul 30, 2026
Notre Dame and Ohio State seal multi‑million‑dollar jersey patch deals
Recent sponsorships between Notre Dame, Ohio State and major brands mark a shift toward revenue‑driven partnerships in collegiate sports.
Jul 29, 2026
Bank Deals Spark Talk of a College Football Super League
Recent sponsorships worth tens of millions of dollars signal a shift toward a potential super league, with conference leaders and coaches weighing new competitive and financial models.
Jul 29, 2026
College Football’s New Jersey Patch Economy: Revenue Over Tradition
Ohio State and Notre Dame have turned jersey patches into multi‑million‑dollar deals, reflecting a broader trend where financial considerations are reshaping college football traditions.
Jul 29, 2026
Corporate Patches Reshape College Football Uniforms
A wave of sponsorship deals is turning college football jerseys into advertising canvases, with major brands securing multimillion‑dollar agreements and the NCAA loosening its rules on commercial logos.
Jul 28, 2026
Penn State Eyes Jersey Sponsorships to Boost Athletic Funding
Facing a $1 billion athletic contract and $353 million in donations, Penn State is weighing jersey patch deals, following Ohio State's $17 million JPMorganChase agreement, while Athletic Director Pat Kraft stresses the need to honor tradition.
Jul 28, 2026
Notre Dame Partners with SoFi in Landmark Jersey Advertising Deal
The University of Notre Dame has agreed to a six‑year partnership with digital finance firm SoFi that will see the company’s branding featured on the jerseys of the school’s athletic teams, marking a dramatic shift from its historic minimalist aesthetic.
Jul 28, 2026
Inside the SoFi Suite: A First‑Timer’s World Cup Luxury Experience
A journalist’s account of attending the United States’ World Cup opener from a high‑priced suite, navigating traffic, learning the rules on the fly, and confronting the stark contrast with ordinary tickets.
Jun 29, 2026