
VC Firm’s World Cup Bid Crumbles as FIFA Abandons Deal
A venture capital group led by Joshua Kushner sought to buy a slice of the World Cup, only to see the plan shelved amid threats of boycott and criticism of FIFA’s leadership.
Latest Slidescroller coverage mentioning Thrive Eternal across Soccer, Football.

A venture capital group led by Joshua Kushner sought to buy a slice of the World Cup, only to see the plan shelved amid threats of boycott and criticism of FIFA’s leadership.

European football’s governing body has escalated its confrontation with FIFA, warning of legal action after the world governing body’s proposal to sell stakes in the World Cup and other tournaments to private investors was abruptly abandoned.

FIFA’s plan to sell stakes in a new commercial subsidiary faced a swift backlash, prompting President Gianni Infantino to scrap the initiative after threats of a UEFA boycott and widespread criticism.

A $4.2 billion proposal to sell a 20 percent stake in future World Cup profits to private investors, including Thrive Eternal, sparked immediate condemnation from UEFA, FIFA executives and fan groups, leading to the plan's abandonment and uncertainty for Infantino's future.

FIFA chief Gianni Infantino abandoned a scheme to sell a 20% stake in upcoming tournament earnings after a coordinated backlash from European and international soccer authorities, leading to resignations and doubts about his leadership.

The proposal to sell a 20% stake in future World Cup profits to private investors, including firms linked to Donald Trump’s family, collapsed under pressure from UEFA, senior FIFA officials and global football stakeholders, casting uncertainty over Gianni Infantino’s re‑election bid.

FIFA president Gianni Infantino abandoned a controversial proposal to sell a 20% stake in future World Cup profits after intense backlash from soccer bodies, executives and fans.

FIFA president Gianni Infantino has abandoned a plan to sell stakes in future World Cup profits to private investors, a scheme that promised $4.2 billion but faced fierce opposition from UEFA, national federations and global leagues.

A proposed deal to monetize future World Cup revenues was abandoned following intense resistance from soccer's governing bodies and political leaders.

FIFA’s chief abandoned a plan to sell a 20% stake in future World Cup profits after fierce backlash from European federations, UEFA, and political figures, casting uncertainty over his reelection bid.

FIFA president Gianni Infantino has called off a controversial proposal to sell a 20% stake in future World Cup revenues to private investors, a plan that had sparked a firestorm across the sport's governing bodies and fan bases.

UEFA and its continental partners have slammed FIFA president Gianni Infantino’s plan to sell a share of the sport’s flagship tournaments to private investors, a move that sparked a boycott threat and a public reversal.

FIFA's proposal to monetize future World Cup revenues through a private stake sparked outrage across soccer's governing bodies, leading to threats of boycotts and resignations, and raising questions about Infantino's leadership ahead of the 2027 election.

FIFA President Gianni Infantino abandons a plan to sell a 20% stake in future World Cup profits, facing fierce resistance from soccer’s governing bodies, fans and political figures.

FIFA's plan to sell a 20% stake in the World Cup was scrapped after fierce opposition from continental football bodies and internal dissent, marking a rare reversal for the sport's governing body.
A plan to sell a 20% stake in future World Cup profits to private investors, including Thrive Eternal, sparked worldwide resistance and raised doubts about Gianni Infantino's continued rule.

FIFA chief Gianni Infantino’s proposal to monetize future World Cup earnings by offering a 20% stake to private investors collapsed under pressure from European football’s governing body and a wave of resignations within the organization.

FIFA has abandoned a $20 billion commercial venture that would have given private investors a 20 percent stake in the World Cup, following fierce opposition from UEFA, CONCACAF and other confederations and the resignation of a senior adviser.

FIFA’s plan to monetize future World Cup profits through a $4.2 billion stake sale faced immediate resistance from European federations, senior officials and even Donald Trump, leading to its abandonment and casting doubt on Infantino’s reelection prospects.

FIFA’s proposal to sell a 20% stake in future World Cup profits to private investors, including a firm linked to Donald Trump’s family, was abandoned after a wave of opposition from European federations, senior officials and fan groups.

FIFA's plan to sell a 20% stake in future World Cup profits collapsed after fierce resistance from European federations, senior officials, and even U.S. President Donald Trump, leaving Infantino's bid for a third term uncertain.

FIFA President Gianni Infantino scraps a $4.2 billion private‑investment plan for World Cup profits after fierce opposition from UEFA, member federations and political figures.

FIFA chief Gianni Infantino has unveiled a $4.2 billion private investment scheme that would hand control of the sport’s lucrative revenues to a new commercial arm, sparking opposition from UEFA, rival federations and a coalition of investors.

UEFA warns that if FIFA proceeds with a $20 billion spin‑off of its commercial arm, all European national teams will refuse to compete in any FIFA‑sanctioned tournament, a stance that could derail the 2030 World Cup.