Latest Slidescroller coverage mentioning Timberland Pro across Nascar.
Timberland Pro has signed a multi‑year deal with NASCAR to become its official protective footwear and safety‑toe partner, supplying work boots to employees and track crews while launching a campaign that celebrates the behind‑the‑scenes professionals who keep the sport running.
Timberland PRO has become the Official Protective Footwear and Official Safety Toe Partner of NASCAR, forging a multi‑year alliance that highlights the technicians, mechanics, safety personnel and operations workers who keep the sport running. The collaboration will debut a storytelling campaign on August 3, blending digital content, at‑track activations and co‑branded product exploration while emphasizing workforce development and shared values of reliability, teamwork and performance under pressure.
Timberland Pro has announced a strategic partnership with NASCAR to become the official protective footwear and safety toe partner, integrating its products across NASCAR platforms, supporting track workers, and potentially launching co‑branded safety solutions. The deal, highlighted by a campaign launching on August 3 with the tagline “First Turn, Last Lap, Repeat,” also reflects VF Corp.’s recent 3 % revenue growth for Timberland and plans to open new stores in the Americas.