Culver’s joins Badgers in historic jersey patch deal
A look at the new sponsorship between the University of Wisconsin‑Madison athletics and the Wisconsin‑based restaurant chain, its impact on teams, fans and future revenue streams.
Jun 30, 2026
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A look at the new sponsorship between the University of Wisconsin‑Madison athletics and the Wisconsin‑based restaurant chain, its impact on teams, fans and future revenue streams.
The university is exploring patch advertising on football uniforms, a move allowed by recent NCAA rules, with athletics director Gene Taylor discussing potential deals and the uncertain financial outlook.