Timberland Pro Teams Up with NASCAR in Landmark Protective Footwear Partnership
Timberland Pro has announced a strategic partnership with NASCAR to become the official protective footwear and safety toe partner, integrating its products across NASCAR platforms, supporting track workers, and potentially launching co‑branded safety solutions. The deal, highlighted by a campaign launching on August 3 with the tagline “First Turn, Last Lap, Repeat,” also reflects VF Corp.’s recent 3 % revenue growth for Timberland and plans to open new stores in the Americas.
Jul 30, 2026